VivaMama Privacy Policy
Last updated: 23 May 2026
This Privacy Policy explains how Wellness Emporio India Private Limited collects, uses, shares, and protects your personal data when you use the VivaMama App. By using the App, you consent to the practices described below. We process your data in accordance with the Information Technology Act, 2000 and the rules made thereunder, and the Digital Personal Data Protection Act, 2023, as applicable.
1. Data We Collect
We collect the following categories of data:
- Identity and contact data such as name, age, gender, email address, phone number, and login identifiers obtained when you sign in with Google or your phone number.
- Postpartum and wellness data that you choose to provide, such as delivery date, current postpartum week, feeding choice, mood reflections, sleep reflections, and weekly check-in responses.
- Content you create or share, including messages with the AI Companion, posts and comments in the community, requests sent to the Care Manager, and any photographs or files you upload.
- Consultation related data such as scheduling information for bookings with independent healthcare professionals. Audio or video consultations themselves are conducted directly with the independent professional and are governed by their own privacy practices.
- Voice data, only where you choose to use voice features that may be enabled in the App.
- Payment and transaction data, processed by our payment partner.
- Device and technical data such as device identifiers, operating system, app version, IP address, push notification tokens, crash logs, and usage events.
2. Sensitive Personal Data
Some of the data above, including postpartum wellness data, mood and sleep reflections, weekly check-in responses, and content shared with the AI Companion and Care Manager, is sensitive personal data under applicable law. We process sensitive personal data only with your consent, only for the specific purposes set out below, and with enhanced safeguards. You may withdraw your consent at any time by contacting the Grievance Officer.
3. How We Use Your Data
We use your data to:
- Create and manage your account and provide the App and its features to you.
- Power the AI Companion, the weekly check-ins, and the wellness reflection score, all for educational and self-reflection purposes.
- Connect you with independent healthcare professionals when you choose to book a consultation.
- Send service related notifications such as appointment reminders, account updates, and important security alerts.
- Send marketing communications, only with your explicit opt-in, which you may withdraw at any time.
- Improve the safety, reliability, and quality of the App, including by reviewing a sample of AI Companion conversations for safety and quality assurance.
- Comply with applicable law and respond to lawful requests from authorities.
4. AI Companion Data
Conversations with the AI Companion are processed to generate educational responses to you. A limited sample of conversations may be reviewed by trained personnel for safety and quality assurance. AI Companion conversations are not used to train external AI models without your separate explicit consent. You may delete your AI conversation history through the App settings or by contacting the Grievance Officer. If your conversation indicates a risk of self-harm, harm to your baby, or a medical emergency, our safety processes may flag the conversation for review and prompt you to contact a qualified healthcare professional or emergency services.
5. Who We Share Data With
We do not sell your personal data. We share specific categories of data with the following service providers and partners strictly for the purposes described:
- Nexaneura Technologies Private Limited (technology partner and Google Play publisher, registered in West Bengal, India): receives operational and technical data necessary to host, publish, and maintain the App and its infrastructure on behalf of Wellness Emporio India Private Limited under a written agreement that requires Nexaneura to protect your data and process it only on our instructions.
- Google Cloud Platform (cloud hosting): hosts application data and user content. Data is processed in asia-south1 (Mumbai, India).
- Firebase by Google (push notifications, analytics, crash reporting): device identifiers, app usage events, and crash logs.
- Google Sign-In (account creation): identity verification data when you choose Google login.
- Truecaller (phone verification): phone number, only when you choose Truecaller-based login or verification.
- Bolna AI (voice agent infrastructure): voice and conversation data, only when you use voice features.
- Gupshup (WhatsApp Business API): phone numbers and message content for WhatsApp based notifications and Care Manager communication.
- AI model provider for the AI Companion: text inputs and responses required to generate AI replies.
- Razorpay (payment processing): tokenised payment information.
- Amazon Associates Program: anonymised click-through data when you tap product links.
- Independent healthcare professionals: only the information you choose to share when booking or attending a consultation, and only with your consent.
- Government and regulatory authorities: where required by law.
- Successors or affiliates: in the event of a merger, acquisition, or business transfer, subject to applicable law.
6. Cross-Border Data Transfers
Some of our service providers may process data outside India. Where this is the case, we ensure that transfers comply with applicable Indian data protection law, including the Digital Personal Data Protection Act, 2023.
7. Your Rights
Subject to applicable law, including the Digital Personal Data Protection Act, 2023, you have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data, subject to legal retention requirements.
- Withdraw consent for any processing based on consent.
- Nominate another person to exercise your rights in case of incapacity or death.
- Raise a grievance with our Grievance Officer.
To exercise any of these rights, please write to the Grievance Officer at grievance@vivamama.in. We will respond within 30 days.
8. Data Retention
We retain your data for as long as your account is active and for a reasonable period thereafter to meet legal, regulatory, accounting, and dispute resolution obligations. Payment and transaction records are retained for the period required under Indian tax and financial law. You may request deletion of your account and associated data at any time by contacting the Grievance Officer, subject to such legal retention requirements. Anonymised and aggregated data, which cannot be linked back to you, may be retained for service improvement.
9. Security
We follow reasonable security practices and procedures designed to protect your data from unauthorised access, alteration, disclosure, or destruction. These include encryption of data in transit, access controls, authentication mechanisms, and regular review of our practices. No method of transmission over the internet is fully secure, and we cannot guarantee absolute security. In the event of a personal data breach affecting your data, we will notify you and the Data Protection Board of India as required by law.
10. Children's Privacy
The App is intended for adult mothers aged 18 and above. We do not knowingly collect personal data from individuals under 18. The App may process information about your infant that you choose to provide, such as feeding patterns, sleep, and age. This information is treated as your personal data and is protected accordingly. If you add a partner or family member, you confirm that you have their consent to share their information.
11. Automated Processing
We use automated processing to compute your wellness reflection score and to generate suggestions based on your check-in responses. These are not medical assessments. You may request a human review of any automated output by contacting the Grievance Officer.
12. Cookies and Tracking
The App uses device identifiers, push notification tokens, and SDK-based analytics to provide and improve the Services. You can control marketing notifications through your device settings and through the App's notification preferences.
13. Updates to this Policy
We may update this Privacy Policy from time to time. We will notify you of material changes through the App or by email at least 30 days before they take effect. For changes that affect how we process your sensitive personal data, we will request your fresh consent. You may withdraw consent at any time, which may limit certain features.
14. Contact and Grievance Officer
For any privacy related question, request, or grievance, please contact:
Name: Dr. Harsha Tomar
Role: Grievance Officer, Wellness Emporio India Private Limited
Email: grievance@vivamama.in
Address: Flat No 901, Tower 5, Lotus Boulevard, Sector 100, Noida, Gautam Buddha Nagar,
Uttar Pradesh, India 201301
We acknowledge complaints within 48 hours and aim to resolve them within 30 days, in line with the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023.
This document is written in English. Any translation is provided for convenience. In case of conflict, the English version prevails.
